Here are some categories of WhatsApp marketing tools:
WhatsApp Business API: This is an official WhatsApp tool designed for medium to large businesses to communicate with their customers on a larger scale. It allows businesses to send notifications, offer support, and even process transactions through the WhatsApp platform.
WhatsApp Bulk Sender: These are third-party tools that can send messages to a large number of WhatsApp users simultaneously. Some of them offer features like message scheduling, message templates, and contact list management.
WhatsApp Chatbots: These are AI-powered tools that can have automated conversations with users on WhatsApp. They can be used to answer frequently asked questions, provide product recommendations, and even process orders.
WhatsApp Marketing Software: These are comprehensive tools that combine features like bulk messaging, chatbot creation, contact management, and analytics. They are designed to help businesses manage their entire WhatsApp marketing strategy from a single platform.
When choosing a WhatsApp marketing tool, it's important to consider your business needs and budget, as well as the features offered by the tool. It's also important to make sure that any tool you choose is compliant with WhatsApp's terms and conditions to avoid any potential issues.
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